White Flint Sector Plan
SILVER SPRING, MD – The Montgomery County Planning Department, part of The Maryland-National Capital Park and Planning Commission, is this year’s recipient of an Award of Excellence from the American Planning Association (APA), County Planning Division, and its sister organization, the National Association of County Planning (NACP).
The award in the Planning Project category recognizes the Pike & Rose neighborhood developed by Rockville-based Federal Realty Investment Trust as realizing the goals of the White Flint Sector Plan. This plan aims to transform the parcels bordering Rockville Pike into pedestrian-friendly clusters of housing, offices, stores, restaurants and civic amenities. Pike & Rose is the first project approved and built in North Bethesda following the adoption of the new Sector Plan.
Review the Montgomery Planning Department’s award submission online.
“We are thrilled to be honored with this award for one of the most transformative planning efforts in the County,” says Planning Department Director Gwen Wright. “The White Flint Sector Plan represents the transition from car-oriented suburbs into livable, urban-style communities with access to transit. Pike & Rose exemplifies this exciting change and sets a high bar for the mixed-use developments to come.”
The 24-acre Pike & Rose replaces the 1960s Mid-Pike Plaza at Old Georgetown Road and Rockville Pike and is located within walking distance of the White Flint Metrorail station. The development, which began opening in summer 2014, is one of the first projects in the nation to transform a functioning strip center into a vibrant, walkable neighborhood of apartments, offices, stores, restaurants, open spaces and amenities.
“This award confirms our philosophy of placemaking on even the most challenging sites,” says Evan Goldman, vice president of development for Federal Realty, which is also responsible for Bethesda Row. “We are proud that the initial phase of Pike & Rose has surpassed our expectations in creating the ‘there’ in North Bethesda with a vibrant, new center of activity.”
The Award of Excellence will be presented on Sunday, April 19 at the County Planning Division’s Annual Business Meeting during the APA National Conference in Seattle, Washington.
About the White Flint Sector Plan
Approved by the County in 2010, the White Flint Sector Plan outlines ways to transform the areas along Rockville Pike into thriving, mixed-use centers with new buildings, parks and streets. The planned 3.5 million square feet of offices, housing, restaurants, retail and amenities are designed to serve diverse constituencies within the metropolitan Washington, DC area.
The planning effort involved a high level of cooperation among developers, residents and County staff, including an unusual partnership among the area’s landowners and formation of a grassroots community advocacy group. Infrastructure needed for the redevelopment is being funded by a 10 percent ad valorem property tax. This taxing mechanism is the first of its kind in Montgomery County.
About Pike & Rose
Part of a shift to smart growth in the suburbs, Federal Realty’s Pike & Rose is the first project to be built under the new zoning and land use guidelines of Montgomery County’s White Flint Sector Plan. The 24-acre development is located at the key intersection of Rockville Pike and Montrose Parkway in the heart of Montgomery County. Pike & Rose is designed to be a pedestrian-oriented, urban-minded, mixed-use neighborhood central to the area’s revitalization efforts, and will comprise 1.5 million square feet of commercial space, 1,605 residential units and a 177-room boutique hotel at full build-out.
Its initial phase, largely completed in 2014, centers on the newly built Grand Park Avenue. Phase 1 includes an 80,000 square-foot Class A office building, a 174-unit midrise rental apartment building, a 319-unit high-rise rental apartment building and a pre-existing retail building that was renovated as part of the project. Added to this mix are the 8-screen iPic movie theater and a 240-seat live performance venue run by the Strathmore music center, called AMP, which opened in March 2015.
The second phase of Pike & Rose, due to be completed in 2017, will add another 340,000 square feet of retail, 462 more apartments and 104 luxury condos set atop the 177-room Canopy hotel run by Hilton. The neighborhood incorporates the best of what Federal Realty has created at its other mixed-use properties across the country, all located amid a carefully orchestrated environment of plaza parks, creative common areas, street festivals, farmers market and more.
For immediate release:
July 19, 2011
For more information, contact:
Montgomery County Planning Department
SILVER SPRING, MD – This month, the Planning Board and County Council approved the required planning tools to begin accepting new development applications in White Flint. Located along Rockville Pike north of Bethesda, White Flint is poised for a series of new development projects that will dramatically change the look, feel and function of the community.
With today’s Council approval of the final tool – a transportation analysis program – the planning area is open for new development. To recognize this economic milestone, the Planning Board is hosting a ceremonial ribbon-cutting at 11 a.m. Friday at the White Flint Mall. County Council members, representatives from the County Executive’s Office, Planning Board members, planners, residents and others will be on hand to declare the planning area open for business.
The White Flint Sector Plan, approved last year, establishes prerequisites that must be satisfied at each phase of development to ensure that public services, like roads, are adequate. They include establishing a transportation approval mechanism, a financing mechanism to fund infrastructure improvements, and a transportation analysis and monitoring program.
Opening phase one of development in White Flint allows property owners to submit development applications. The Board approved three sketch plan applications – North Bethesda Market II, North Bethesda Gateway and Mid-Pike Plaza – last winter, but have not accepted more detailed site plans because the staging plan had not been developed. Now that the staging plan has been approved, planners expect applications for those plans as well as others, such as at the White Flint Metro site.
Planners and County Councilmembers have looked to White Flint as an economic engine for the county, given its strategic location along Metro’s Red Line and the availability of re-developable land.
Montgomery County Planning Board
White Flint Phase 1 Ribbon-Cutting
White Flint Mall Center Court
11301 Rockville Pike
(enter off Lot 1 next to Cheesecake Factory)
11 a.m. Friday, July 22
# # #
SILVER SPRING, MD – Continuing its plan to create lively
centers along the MD 355/I-270 corridor, the Montgomery County Planning Board on Thursday
will view staff’s initial recommendations for the White Flint Sector Plan, which
will prescribe the land uses and other strategies to improve the community over
the next 15 years.
will brief the board on the major recommendations expected to be part of the
staff draft plan, including ways to
stimulate redevelopment that brings more people closer to Metro’s Red Line,
create a system of parks and open spaces, and encourage excellent design,
including changes to Rockville Pike that make it more pedestrian-friendly.
White Flint plan will go to the Planning Board late this spring. Learn more about Thursday’s White Flint status report.
A golf course improvements plan (Discussion of Amendments to
Revenue Authority Master Plan concerning golf course improvements of Lake
Needwood, Northwest Branch and Sligo Creek) originally scheduled for the
January 31 meeting has been postponed at the request of the Montgomery County
Revenue Authority (MCRA).
The Revenue Authority originally briefed the Planning Board in
March 2007 on a master plan for integrating the park golf courses, owned by the
Montgomery County Department of Parks, M-NCPPC and operated by MCRA, into a unified
golf system for the county. MCRA was scheduled to share its revised proposal to
the master plan on Thursday, but asked to postpone the discussion to continue
to collect public input on the plan. A future date has yet to be
The Montgomery County Planning Board
Public hearing agenda items
and Planning Headquarters
Georgia Ave., Silver Spring
SILVER SPRING, MD – Montgomery County planners working
on a plan for White Flint invite interested individuals to a White Flint
Citizens Advisory Committee meeting at 7 p.m. Tuesday, Nov. 6 at Park and
Planning Headquarters in Silver Spring.
hope to hear from anyone interested in the future of White Flint, located in
north Bethesda along Rockville Pike. The advisory committee has been working
with staff to develop a White Flint Sector Plan – a document that guides growth
in the community for the next 15-20 years.
will present some of their ideas for improving the current North
Bethesda/Garrett Park Master Plan, including incorporating a combination of
urban-styled retail, residential and office near the White Flint Metro station,
better connecting residents to mass transit and re-orienting Rockville Pike to
focus more on pedestrians, bicyclists and other transportation methods.
meeting provides an opportunity for planners and the advisory committee to hear
ideas for White Flint’s future. Interested individuals are asked to sign up to
speak in advance at WhiteFlintPlanning@mncppc-mc.org.
(Organizers request that speakers specify a topic relevant to the White Flint
White Flint sector plan will go to the Planning Board for consideration in the
next few months. After the Planning Board holds work sessions and a public
hearing, it will send its version of the plan to the Montgomery County Council
for final review and approval.
County Planning Department
forum on White Flint Sector Plan
November 6, 2007 – 7 p.m. (Doors open at
and Planning Headquarters